Diana Marszalek 10 Aug 2018 // 12:24AM GMT
NEW YORK — SourceCode Communications has added two new clients to its roster — the video platform Connatix and influencer marketing platform Octoly — both of which have named the tech firm as their agency of record.
SourceCode is charged with bolstering awareness in the US for Connatix, whose platform is for publishers, and Octoly, which is designed for micro-influencers.
The agency plans to roll out multi-faceted campaigns that include establishing the companies as thought leaders in their respective adtech and martech fields.
The wins come just shy of SourceCode’s first anniversary and on the heels of hiring Sara Ajemian to lead its ad and martech practice.
Ajemian joined from DiGennaro Communications, where she managed a team working with marketing companies, adtech startups, creative and media agencies and other data-driven digital companies.