Holmes Report 05 Apr 2011 // 11:00PM GMT
LONDON—Porter Novelli is partnering with video production company Mediacrews to launch Studio 31, a fully equipped television and radio studio with integrated editing and training suite, located in Bayswater, central London.
Combined with a dedicated training room for up to 10 people with in-built playback facilities, Studio 31 offers training, recording, production and down-the-line media interviews. It is designed to help clients engage with broadcast media more effectively and produce their own content for television, radio or the internet.
Brands that have used Studio 31 include BT, Kraft, the Royal Mint, Petplan, APM Terminals, Media Trust, Southern Cross Healthcare and HP.
According to Neil Bayley, corporate practice leader at Porter Novelli: “There is great value in well trained spokespeople with experience of conducting interviews in all the formats that can be recreated a Studio 31. There’s no substitute for practicing in a realistic environment, getting first-hand experience of what it is like to work with broadcast media and seeing your performance played back so that all the learning opportunities are identified.”