SAN FRANCISCO —In a bid to boost its West Coast presence, Ruder Finn has hired longtime Bay Area PR exec Ryan Donovan to run its San Francisco office.

Donovan, who most recently had his own consultancy, has formally joined the firm as executive VP and managing director. He replaces Dushka Zapata, who left the job in 2016 and is now Zendesk’s VP of communications.

Growing the Bay Area operation so it is more in line with Ruder Finn’s stature and reputation in New York is a top priority, Donovan said. “The team is really rock solid and the potential is really tremendous for us,” he said.

A 30-year veteran of the industry, Donovan has held leadership roles at agencies including Ketchum and Text100. He also has held senior communications positions at Visa, HP, Sitecore and SanDisk.