Maja Pawinska Sims 04 Jun 2019 // 6:59AM GMT
LONDON — The PRCA’s inaugural international conference will focus on best practice communications across borders, from winning new business through embracing diversity, to global brand measurement.
The one-day event, PR and Communications in a Shrinking World: How to Make Best Practice Work Across Borders, will be held on 11 June.
Speakers include David Gallagher, Omnicom’s international president of growth and development; Clarity PR’s global COO Alex MacLaverty; Rax Lakhani (pictured), co-chair of the PRCA Diversity Network; Hotwire group chief development officer Andy West; Action Global Communications director Kathy Christodoulou; Golin London MD Bibi Hilton; Reuben Sinclair MD Rohan Shah; Tom Earl, H+K’s head of data and analytics for sports, retail and leisure; and Cicero executive chairman Iain Anderson.
A panel on PR lessons from Brexit, chaired by SEC chief sales officer Tom Parker, includes FTI Consulting’s UK head of public affairs Alex Deane, Ketchum’s corporate reputation MD Jamie Robertson and Cicero’s Nikki da Costa, former director of legislative affairs to the UK prime minister. In addition, Jeff Ardron, adviser on ocean governance for the Commonwealth Secretariat, will talk about good PR practice relating to the Commonwealth Blue Charter.
Barry Leggetter, international president of the PRCA, said the event reflected the PRCA’s growing international reach: “The conference has been deliberately structured to help PR professionals prepare for increasingly interconnected future and learn how to manage different cultures, and inter-office client and colleague relationships.
“We are delighted at the seniority of our speakers and feel this will be a fantastic, practical learning opportunity.”