LONDON—Israeli enterprise resource planning (ERP) software provider Priority Software has brought in UK PR support as it expands operations in the country.

The company has hired Red Lorry Yellow Lorry to help develop its profile outside Israel. Red Lorry Yellow Lorry will aim to build brand awareness among UK customers and IT partners of Priority's portfolio of cloud-based ERP products.

"We felt very confident they understood our vision for a cloud-based, easier to connect and to manage future for businesses," said Priority Software marketing VP Efrat Nakibly of the decision to appoint Red Lorry Yellow Lorry. "We’re all looking forward to shaking up the UK market with our mantra that ‘ERP should be easier’."

Founded in 1986, Priority's software helps companies plan and manage processes across departments, from financial accounting and payroll management to CRM and supply chain management.

"Priority Software is yet another example of the world-class technology and innovation within Israel," added Red Lorry Yellow Lorry partner Rob Ettridge. "It has a great story to tell but as a brand has been a best-kept secret outside of its native market."