Diana Marszalek 22 Oct 2019 // 10:21PM GMT
NEW YORK — Interpublic’s PR revenue rose during the third quarter of 2019, marking the sixth consecutive quarter of positive results.
"The PR group's revenue for Q3 rose by low-single digits on an as reported basis and on an organic basis," said Andy Polansky, the former Weber Shandwick global CEO who in July was named chairman and CEO of Interpublic Group's CMG division, which includes its PR agencies.
The group includes Weber Shandwick, Golin, DeVries, Rogers & Cowan, which merged with PMK·BNC in July, and Current Global, which launched in early April with the merger of Current Marketing and Creation.
Weber Shandwick and Current in particular performed well in the quarter ending September 30. Europe and Latin America were the best performing regions; healthcare and technology were the most robust practices, said Polansky.
Weber Shandwick's performance mirrored that of the CMG group, with agency operations in Japan, Germany, Korea and a “handful” of cities in the US including Los Angeles and Chicago being notable standouts, Polansky said.
Polansky said Weber’s year-old management consulting unit, United Minds, and two agencies it acquired in 2018 — The Lot in London and Cappuccino in São Paulo — contributed to the agency’s higher revenue growth. The Q3 earnings were the first Interpublic has reported since Gail Heimann was promoted to global CEO of Weber Shandwick, succeeding Polansky.
The third quarter lift builds on previous rises in revenue, which rose by low-single digits during both the first and second quarters of this year. The gains were slightly lower than what the group experienced in Q3 2018, when revenues rose by mid-single digits. The gains, however, do mean the group's revenues have been on the upswing for a year and a half, putting a tough 2017 for the agencies well behind it.