Arun Sudhaman 03 Oct 2012 // 11:00PM GMT
QATAR--Qatar is seeking PR support for the global launch of a company that will oversee the nation's chemical exports.
Qatar Marketing and Distribution Company (QMDC), which will operate under national oil giant Qatar Petroleum, is to oversee the global marketing and distribution of fertilizers, petrochemical and chemical products.
The brief, which has attracted interest from numerous network agencies, calls for a broad level of B2B support, including marketing and PR; media relations; events; branding and creative; media planning; and, social media.
The duration of the contract is 24 months, and will include the global launch of QMDC. Operations will extend to a plethora of international markets across North America, Europe, the Middle East, Latin America and Asia-Pacific.
Qatar's chemical production is currently overseen by Qatar Chemical, a joint venture between Qatar Petroleum and Chevron Phillips, and Qatar Petrochemical Company, in which Total owns a 20 percent stake.
According to the brief, QMDC is seeking a "multifaceted" corporate communications strategy that will help position the company's expertise, and promote its thought leadership and brand values.
The tender comes as Saudi Arabian chemical giant SABIC conducts a similar marcomms review.
Agency sources pegged the value of QMDC tender in the high seven-figures, given the level of activity required and the geographic scope.
The brief was first released during the summer, before being delayed. Qatar Petroleum did not respond to request for comment as this story went live.