Diana Marszalek 01 Aug 2019 // 12:40AM GMT
SAN DIEGO — Tech giant Qualcomm has launched a search for a PR agency to handle its North American corporate and product communications business.
According to the RFP obtained by the Holmes Report, the wireless and computing company is seeking a firm to serve as the regional agency of record for both those divisions, operating from Qualcomm’s San Diego headquarters.
The product work is currently handled by Burson Cohn & Wolfe, which won the account from Weber Shandwick last year. BCW also has Qualcomm’s public affairs business, which long belonged to predecessor Burson-Marsteller. Hill & Knowlton once served as Qualcomm’s US AOR as well.
The account is estimated to be worth seven figures a year.
Specifically, Qualcomm “is seeking an agency partner to support its B2B growth and program adoption goals in key markets that the company is in and transforming into — namely — Mobile, IOT, Auto, Networking and Compute,” the RFP said. It also is “looking to raise its awareness and continue to perpetuate its 5G/technology leadership into the market.”
Whichever agency Qualcomm selects will be responsible for strategic counsel, project management, media and influencer relations, B2B communications and executive thought leadership. Pitch participants are being asked to demonstrate their expertise in those areas, as well as product experience, trade shows crisis communications.
Qualcomm, the largest mobile chip provider, is launching the search after two years of worldwide legal wrangling with Apple over royalties owed on iPhone sales. The companies settled the disputes in April.
Qualcomm is scheduled to wrap up the first phase of its RFP process on Friday. A decision is expected the week of September 23.
Neither Qualcomm nor Accenture, which is handling the RFP, had responded to request for comment when this story went live.