HONG KONG—Fleishman-Hillard has appointed corporate communications veteran Raj Seth to the newly created position of senior vice president and head of corporate technology, Asia Pacific. He will also serve as global co-chair of the Fleishman-Hillard technology group.

Seth, who will be based in Hong Kong, has 20 years’ experience crafting communications strategies for global brands throughout Asia Pacific. Most recently, he spent five years as vice president, corporate communications, Asia Pacific Japan, for CA Technologies, where he built a centralized function to engage the company’s full range of constituencies, including media and analysts, as well as partners and employees.

Prior to that, he worked for Hill & Knowlton as vice president and regional director, technology & digital practices, Asia Pacific, and was responsible for developing and implementing communications strategies and campaigns for multinational clients such global clients as Microsoft, HP, PCCW, BT, the GSM Association and the Bluetooth SIG, as well as PwC and Coca-Cola.

“Technology convergence, the explosion of mobile and the rising demand for cloud services have put new pressures on brand reputations around the globe,” says Dave Senay, president & CEO of Fleishman-Hillard, who says the firm’s technology practice has seen double-digit growth over the past five years. Adds Lynne Anne Davis, the firm’s Asia Pacific president, “Guiding and counseling our corporate technology clients means going beyond pure technology to such key reputational issues as thought leadership, corporate citizenship, customer engagement and executive vision.”