NASHVILLE—ReviveHealth, which specializes in health services, health technology, and healthy living, has added Robert Berra as the firm’s first chief strategy officer. Berra joins ReviveHealth with 25 years of experience with health services and health technology companies, most recently with Feinstein Kean Healthcare in Boston.

At Feinstein Kean, part of Ogilvy, he led the health technology and services practice and served as a member of the firm’s executive committee. He also served as vice president of marketing for Vital Data Technology, an innovator in emerging health care technology focusing on enabling comprehensive care coordination and before that spent 14 years as a founding partner at FischerHealth, which sold to Omnicom’s Porter Novelli in 2004.

In addition, Joanne Thornton has been promoted to chief accounts officer from executive vice president. Thornton has led Revive’s client service teams since the firm was founded in 2009, and in her new role will focus on serving as senior strategic counselor and advisor, maintaining strong client relationships, and assuring best quality client service programs.