NEW YORK—RF|Binder Partners has been named the public relations agency of record for Tupperware Brands Corporation, which manages a portfolio of direct selling companies with an independent sales force of 2.7 million.

RF|Binder will manage Tupperware’s global business and financial communications, brand and product communications and the company’s “Chain of Confidence” movement, which puts a spotlight on the importance of women’s self-confidence and the positive effect it can have on their lives.

“The last few years have been very exciting for Tupperware Brands, as the company has experienced tremendous growth around the world, an enhancement of our brand awareness, and an expansion of our Chain of Confidence program,” says Rick Goings, chairman and CEO of Tupperware Brands. “We were impressed with the insight, creativity and experience of the entire RF|Binder team. They demonstrated a real understanding of our business in a way that was different than any other agency we reviewed. We know they will be an excellent partner for Tupperware Brands.”

Tupperware brands include Armand Dupree, Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, and Nuvo.