SAN FRANCISCO—WCG has hired Rob Cronin as practice leader, healthcare technology and transformation. He will work with clients in both industries to tell the story of how their organizations and communities are enabling change throughout the nation’s healthcare system.

"The rise of the digital age and the transformation of healthcare are two of the biggest stories in our lifetime," says Cronin, who says the new practice “will spotlight the role of our clients, their stories, and how ongoing change impacts us all in ways that are as meaningful as they are personal."

Cronin joins WCG from Surescripts, where he led corporate communications for the nation’s largest health information network, producing thought leadership programs including The National Progress Report on E-Prescribing and The Safe-Rx Awards, that sought to define the market for e-prescribing and turn Surescripts into a leading brand in health IT.

Prior to Surescripts, Cronin was a senior executive at Weber Shandwick, TSI Communications and Outcast, where counseled companies including IBM, EMC and AT&T.