SINGAPORE — Roche Hong Kong and IPG agency DNA Medical Communications took home the Platinum SABRE Award for the best public relations campaign at the 2019 Asia-Pacific SABRE Awards ceremony in Singapore last night, winning out from more than 1,500 entries in this year’s competition.

The 'Cuupcakes' campaign progressed beyond breast cancer awareness in Hong Kong, using clear insights and clever creative to tackle the difficult topic of self-exams in the SAR. The campaign beat out five other Platinum nominated campaigns for the Best in Show honors:

2. The Global Four-Day Movement — Perpetual Guardian with Alexander PR
3. NIKKEI BLEND — Nikkei Inc. with Dentsu Inc.
4. From Rubbish to Roads – turning waste plastics and toner into better quality asphalt roads — Close the Loop with Market Eye
5. Cabcharge Digital Pass – An Australian-first digital taxi ticket — Cabcharge Australia with Howorth Communications, part of opr Agency.

Ogilvy and its clients took home the most trophies, with 14 Gold/Diamond winners, ahead of BCW (10), Dentsu and Weber Shandwick (7) , Adfactors and Current Global (4), Alexander PR and Edelman (3).

A complete list of Asia-Pacific SABRE winners can be found here.

2019 Asia-Pacific Consultancies of the Year can be found here.