Holmes Report 22 Jan 2017 // 2:58PM GMT
LOS ANGELES—Octagon Sports & Entertainment Network, an Interpublic subsidiary, has brought together two of its agencies—entertainment PR specialist Rogers & Cowan and pop culture specialist FRUKT—under the leadership of Mark Owens (pictured), CEO and Rich Davis, COO.
Owens joined Rogers & Cowan as CEO in November of 2015, having previously served as chief revenue officer at Corbis. Davis has spent 20 years in financial roles at R&C and sister agency Weber Shandwick.
Together, the two agency brands are home to more than 250 entertainment marketing experts around the world. According to Owens, “Our goal for clients like Mastercard, Delta, Cisco and Hasbro will be to help navigate the complexity of the changing media and digital landscape, and our knowledge of red carpets, festivals, celebrities and our story telling expertise across content, digital and social media will drive engagement and results for our clients.”
The two firms handle pop culture partnerships and events for companies including Cisco, The Coca-Cola Company, Delta Air Lines, Hasbro, Marriott, Gibson Brands, Royal Caribbean, and Universal Studios.