Diana Marszalek 03 Aug 2018 // 12:30AM GMT
LOS ANGELES — Rogers & Cowan and its brand-focused sister agency FRUKT are stepping up their diversity and inclusion efforts, hiring expert Mandisa Diggs to a newly-created leadership role.
Diggs will focus on furthering Rogers & Cowan/FRUKT's diversity and inclusion through ongoing development and implementation of the agency’s inclusive diversity programming, resource development and recruitment initiatives. She will work across the Rogers & Cowan and FRUKT network, which includes sports marketing and representation agency Octagon.
Diggs, formally titled Rogers & Cowan/FRUKT VP of inclusive diversity, brings years of experience in promoting diversity and inclusion for companies such as Cisco, Ford an GE.
“Diversity and Inclusion are fundamental to the success of our agencies. Ensuring our teams reflect the consumer marketplace and that we embody an inclusive culture, is a critical element in creating the best work and attracting top talent,” said Rogers & Cowan/FRUKT CEO Mark Owens. “In creating this senior-level role to serve all of our agencies, we’re underscoring our commitment to inclusive diversity and taking real action toward our goals.”