Maja Pawinska Sims 11 Oct 2019 // 9:41AM GMT
GOTHENBURG, SWEDEN — Rud Pedersen Group has strengthened its digital offering by acquiring digital agency We Made You Look for an undisclosed sum.
We Made You Look will join the group by merging into Welcom, the Rud Pedersen sub-brand specialising in creative digital marketing. We Made You Look CEO Anna Singer (pictured, left) joins Welcom’s leadership, and will be responsible for the agency’s digital offer.
Welcom CEO Joakim Brinkenberg (pictured, right) said: “We have recently recruited some key employees and, with the acquisition of WMYL, we have taken a big step forward in our digital competence.
“We have been following WMYL and their work for a while and, in addition to them being a young and sharp crew, we like their way of tackling challenges and tasks. We are in complete alignment and have already begun working together on daily creative processes.”
There are no redundancies or client conflicts as a result of the deal, and the acquired team of six digital specialists brings Welcom’s total head count to 30 people. Rud Pedersen Group now has more than 180 consultants across its offices in six countries.