Holmes Report 31 Mar 2012 // 11:00PM GMT
NEW YORK—PPR, the parent company of leading global luxury and sport and lifestyle brands, has appointed Ruder Finn to handle corporate communications in the US.
PPR has a portfolio of 16 g brands including Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra, Electric, and Tretorn.
Ruder Finn will support PPR to increase the company's recognition and reputation as the group continues to focus on its portfolio of fast growing companies and profitable brands.
According to Laurent Claquin, head of PPR Americas, said: "We selected Ruder Finn for its business insights, creativity and knowledge of the market."