SINGAPORE — Ruder Finn has hired industry veteran Martin Alintuck as Southeast Asia MD, a newly-created position that aims to accelerate growth in the region.

Alintuck, who joins at the start of October, will report to Ruder Finn regional CEO Elan Shou. After previously leading Edelman China for four years until 2007, Alintuck has also held senior roles at Grey, Kreab Singapore and Burson-Marsteller during his career.

"Ruder Finn is having an extremely strong year and our Southeast Asian operations will play a significant role in the years to come," said Shou. "Martin has a great track record in building businesses, clients, people and teams – as well as terrific China and Asia experience."

Previously, Ruder Finn's country MDs in Malaysia (Archana Menon) and Singapore (Yu Poh Leng) reported into Shou. Yu has now departed the firm, after eight years leading Ruder Finn in Singapore. Ruder Finn's Greater China operations continue to account for the majority of its Asia-Pacific revenue.

"I am excited to join Ruder Finn given the always-changing business environment in Asia and the entrepreneurial approach the company brings to its clients and the business of communications and perception," said Alintuck. "Ruder's trajectory of success for its clients, over the last few years, is quite impressive and I appreciate the opportunity to join the team."