After a three-year hiatus, the world’s most coveted public relations awards are returning to the Asia-Pacific region with a blue-chip jury; the first ever Asia-Pacific SABRE Awards dinner; and a competition that will pit the best PR programming in the Asia-Pacific region against the best campaigns from around the world in our first Global SABRE Awards competition. The SABRE Awards (recognizing Superior Achievement in Reputation & Branding and organized by The Holmes Report) , have a 20-year heritage in North America and have established themselves over the past eight years as the most sought-after awards in the EMEA region. We are now seeking the best work from Asia and Australasia. At a time when PR firms are competing not only against each other, but also against advertising agencies, digital specialists, and even management consultancies, it is more imperative than ever that leading PR firms—and the industry as a whole—demonstrate its ability to develop creative content, tell compelling stories, and engage with consumers and other stakeholders to raise awareness, initiate dialogue and drive action. The SABRE Awards present a chance for your firm to differentiate itself from the competition; to send a strong signal to potential clients and employees that it is among the leaders in your market; to reward and recognize your people for all their creativity and hard work; and to help raise professional standards and the profile of the PR industry by recognizing best practice.