Aarti Shah 08 Sep 2017 // 6:32PM GMT
SAN FRANCISCO — Three months into his role as CCO, Corey DuBrowa has made some big changes to Salesforce's US agency support by consolidating all corporate PR with the Zeno Group.
Meanwhile, Nectar PR — a San Francisco boutique that won the consolidated seven figure Salesforce business in 2014 — will continue as the agency of record for product and solutions while losing some of the corporate work it previously handled.
DuBrowa said the reason for the shift was "the pace and scale of our growth." He noted that he had worked with Zeno CEO Barby Siegel and her team prior since the start of his tenure at Starbucks, when the firm handled Seattle's Best Coffee. DuBrowa also worked with Zeno parent agency Edelman during his time at Starbucks.
Zeno, as part of the broader Edelman family, provides both a strategic set of multi-disciplinary capabilities in addition to a terrific team and sharp execution," DuBrowa said. "As Salesforce has recently surpassed the $10B annual run rate and continues to lead from a values/mission/purpose led point of view, having this set of broad capabilities to draw upon is more important than ever."
He added that Salesforce's relationship with Sard Verbinnen, which currently handles financial communications, will end later this year. He also said there no changes planned for Salesforce's global PR support.
In July, DuBrowa left Starbucks after seven years to join Salesforce as EVP and chief communications officer, reporting directly into chairman and CEO Marc Benioff. Until then, SVP Jane Hynes led Saleforce’s communications efforts, reporting into the marketing function.
DuBrowa confirmed that Hynes has now parted ways with Salesforce. In June, we reported that she was on sabbatical with plans to return in September reporting into DuBrowa.