Holmes Report 25 Feb 2017 // 1:42PM GMT
SAN FRANCISCO — Salesforce has named a new CMO following the departure of Lynn Vojvodich, who spent three and a half years with the software company.
Simon Mulcahy, who has been with Salesforce since 2011, is elevated to CMO after previously serving as EVP and interim CMO last year.
The former head of technology industries at the World Economic Forum, Mulcahy has held several senior roles at Salesforce. Most recently, he built and launched the company's financial services cloud, and also founded and led Salesforce’s strategic innovation practice — 'Ignite'.
He now takes permanent charge of Salesforce’s global marketing organization, responsible for driving market leadership, global awareness, demand generation, strategic events and communications.
"Lynn Vojvodich has decided to leave Salesforce to pursue interests outside of the company," said a Salesforce spokesperson. "We appreciate Lynn's contributions to the success of Salesforce, and wish her the best in the next phase of her journey."
Vojvodich joined Salesforce in 2013 from Andreessen Horowitz, where she worked with portfolio companies on their go-to-market strategy and innovation agenda. Her career also includes senior marketing roles at Terracotta, Microsoft and BEA Systems, and she founded marketing firm Take3.