AUCKLAND—Leading trans-Tasman independent SenateSHJ is merging with PR Partners in Auckland, in a move designed to deepen the firm’s offering in the New Zealand market and beyond.

PR Partners managing director Julien Leys, a former communications advisor to the Minister of Local Government, will become general manager of SenateSHJ’s Auckland office, bringing with him his team of four specialists.

According to SenateSHJ chief executive Neil Green: “He and his team bring additional expertise to our financial, public affairs and technology sector communications, which will enable us to offer stronger reputational risk management services in Auckland, an important area of growth.”

The merger will also bring PR Partners’ specializations in ICT and consumer marketing to the SenateSHJ portfolio.