BOSTON—Technology and digital and social media specialist Shift Communications has added Aaron Heinrich and Molly Mandell to lead its San Francisco and New York offices respectively.

Heinrich will be taking the reins of the San Francisco office, bringing experience on product launches for top global and national brands like T-Mobile and the Kodak Easy Share Gallery. Prior to his new role, Heinrich was a communications consultant and account manager at ROI Communications, and before that managed global PR teams at Waggener Edstrom and Ketchum.

Mandell will be joining the senior management team in the New York office, bringing experience in digital campaigns, leading strategy, creative development, branding, publicity, display media buying, CRM, analytics, SEM and SEO for clients. Prior to Shift, she worked in the social media/PR department at LBi as a client partner and head of social media.