Holmes Report 25 Aug 2013 // 7:27PM GMT
SHANGHAI—Indian digital specialist Blogworks will take home two Silver SABRE Awards for excellence in content creation when they are presented at The Holmes Report’s annual Asia-Pacific SABRE event, which will be held at the Mandarin Oriental Hotel in Shanghai on September 18.
Blogworks won two Silver SABREs for its multidimensional “Spark The Rise” campaign, designed to communicate the Mahindra brand. The campaign also earned four certificates of excellence.
This year’s Silver SABREs will be presented at a special lunchtime event that is part of the annual ThinkTank Live conference—presented in partnership with Blue Focus and the China International Public Relations Association—that will feature several industry leaders.
“We don’t yet see the wide range or variety of content from Asia that we see from the US or Europe,” says Paul Holmes, chairman of the SABRE judges. “But the quality of content creation in the region is definitely on the rise, and some of this year’s winners were at least the equal of the work we see from more developed markets.”
The SABRE Awards dinner, meanwhile, will recognize our Asia-Pacific Consultancies of the Year and the winners of our Gold SABRE Awards for public relations campaigns. Order forms for all events can be obtained from [email protected].
EXPERIENTIAL: SPECIAL EVENT
WINNER:
Launching Event with China’s Manned Spacecraft
Blue Focus
CERTIFICATES OF EXCELLENCE:
Back to Basics: Starbucks Espresso Journey
Starbucks Coffee Japan, Ltd. with Dentsu Public Relations Inc.
Over 1 million served: Big data fuels China's appetite for McBreakfast
McDonald's China with Weber Shandwick
Singapore Airshow 2012
Experia Events Pte Ltd with Hill+Knowlton Strategies
Swiss Pavilion at EXPO 2012 Yeosu Korea
FDFA/Presence Switzerland with Edelman
EXPERIENTIAL: PUBLICITY STUNT
WINNER:
Moveable Shape
P&G, VS Sassoon with Ketchum
CERTIFICATES OF EXCELLENCE:
BP Pink Pulp
BP Australia with Ogilvy Public Relations Melbourne
GET YOUR FREE LEPHONE WITH THE HELP OF YOUR FRIENDS
Groupon Concept Store Launch Campaign
Groupon Hong Kong with FleishmanHillard Hong Kong
The Pollie Skin-Check Day
LEO Pharma with H+K Strategies
EXPERIENTIAL: SPONSORSHIP
WINNER:
JOHNNIE WALKER JOIN THE PACT 2012 CAMPAIGN
DIAGEO ASIA PACIFIC with AKA ASIA
CERTIFICATES OF EXCELLENCE:
#PLANWBOOST AT SOCIAL MEDIA WEEK
DIAGEO ASIA PACIFIC with AKA ASIA
Unleash Your Senses: Heineken Presents Sensation
Heineken with Era Ogilvy
EARNED MEDIA: BROADCAST PLACEMENT
WINNER:
The Block: If These Walls Could Talk
Ancestry.com.au with Howorth, an Ogilvy PR company
CERTIFICATES OF EXCELLENCE:
Break Up with Clingy Food
Wrigley with Hill+Knowlton Strategies Australia
Doers: Speak for the Man of Action Who Have a Dream
(BlueFocus Integrated Marketing Communication)
Fundawear - a Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd
Rock Royalty- We have a Commonwealth of Rock
Ancestry.com.au with Howorth, an Ogilvy PR company
EARNED MEDIA: PRINT PLACEMENT
WINNER:
Spark The Rise
Mahindra Rise with Blogworks
CERTIFICATES OF EXCELLENCE:
Break Up with Clingy Food
Wrigley with Hill+Knowlton Strategies Australia
Did my Ancestors have a tattoo?
Ancestry.com.au with Howorth, an Ogilvy PR company
Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd
Unleash Your Senses: Heineken Presents Sensation
Heineken with Era Ogilvy
EARNED MEDIA: DIGITAL PLACEMENT
WINNER:
Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd
CERTIFICATES OF EXCELLENCE:
Air New Zealand "Convincing the Kiwi Skeptic" Campaign
Air New Zealand
LeFun Run
Lenovo with BlueFocus
Over 1 Million Served: Big Data Fuels China's Appetite for McBreakfast
McDonald's China with Weber Shandwick
Spark The Rise
Mahindra Rise with Blogworks
OWNED MEDIA: ANNUAL REPORT
WINNER:
Rowland - SMI Sustainability Video
Rowland Pty Ltd
CERTIFICATE OF EXCELLENCE:
Now & Next: Future of Engagement
MSLGROUP
OWNED MEDIA: BLOG
WINNER:
Practicing What We Preach: Weber Shandwick, Engaging, Always.
Weber Shandwick
CERTIFICATES OF EXCELLENCE:
People's Insights
MSLGROUP
Spark The Rise
Mahindra Rise with Blogworks
OWNED MEDIA: WEBSITE
WINNER:
"SNS minsim.com" for the 18th Presidential Election and General Election in Korea Medicom
CERTIFICATES OF EXCELLENCE:
GET YOUR FRIENDS HELP TO BUY THE LEPHONE FOR FREE
Practicing What We Preach: Weber Shandwick, Engaging, Always.
Weber Shandwick
Spark The Rise
Mahindra Rise with Blogworks
Unleash Your Senses: Heineken Presents Sensation
Heineken with Era Ogilvy
CREATIVE PRODUCT: ADVERTISING
WINNER:
Spark The Rise
Mahindra Rise with Blogworks
CERTIFICATES OF EXCELLENCE:
Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd
GET YOUR FREE LEPHONE WITH THE HELP OF YOUR FRIENDS
CREATIVE PRODUCT: GRAPHICS
WINNER:
113 Years Young: Rebranding AG&P
AG&P with Burson-Marsteller
CERTIFICATE OF EXCELLENCE:
Spark The Rise
Mahindra Rise with Blogworks
DIGITAL CONTENT: PODCAST/WEBCAST
WINNER:
GET YOUR FREE LEPHONE WITH THE HELP OF YOUR FRIENDS
DIGITAL CONTENT: VIRAL VIDEO
WINNER:
Enter from the Wings: A Mission to Grow Self Esteem for Individuals with Down Syndrome
e.motion 21 with 50 Kaliber
CERTIFICATES OF EXCELLENCE:
Air New Zealand "Convincing the Kiwi Skeptic" Campaign
Air New Zealand with (H+K Strategies)
Fundawear - A Durexperiment
Durex with Frank PR Australia and Havas Worldwide Syd
HTC 8X Video Promotion
HTC with Bite
NESCAFÉ: OPENING THE FRONT DOOR WHILE GUARDING THE BACK DOOR IN CHINA
NESCAFÉ with Ogilvy Public Relations Beijing
DIGITAL CONTENT: WIDGET OR MOBILE APP
WINNER:
Cha-Ching Band Manager
Prudential Corporation Asia
CERTIFICATES OF EXCELLENCE:
COPD Clinic: First-of-its-kind iPad App for General Practitioners Gives Patients Two Doctors in One Boehringer Ingelheim with Edelman Japan
Dreyer's Moments
Nestlé Singapore - Dreyer's with Social@Ogilvy
LeFun Run
Lenovo with BlueFocus
Over 1 Million Served: Big Data Fuels China's Appetite for McBreakfast
McDonald's China with Weber Shandwick