Paul Holmes 02 Dec 2002 // 12:00AM GMT
So You Want Media Coverage... is a refreshingly simple, user-friendly guide to getting publicity for your business, event or cause--whether it's a school fete, a new product, or the launch of a national community relations campaigns.
Mandy Fletcher and Anthony Frangi guide the uninitiated through the maze of what the media are looking for and how to attract their attention.
Article tags
Media Relations