Holmes Report 02 Oct 2013 // 8:03AM GMT
DUBLIN—US electronics brand SOL Republic has brought in Hopscotch Système Europe to oversee PR in three European markets.
The company, which is best known for its headphones, will work with Hopscotch in the UK, Germany and France.
Hopscotch Système Europe is the Dublin-based European hub of French PR giant Public Système Hopscotch.
"We need to move fast in the EMEA, with strategic and creative thinking at regional level,” said Remi Ramcharan, SOL Republic's EMEA director of marketing. “Together we are convinced that Hopscotch’s unique hub 'système' is the right approach to meet these needs."
SOL Republic EMEA marketing communications manager Alexandra Burton will drive the campaign from the company's regional HQ in Amsterdam, working with senior consultant Erin Mullally, who heads Hopscotch Système Europe's multi-cultural team in Dublin.
SOL Republic has grown rapidly since its 2011 launch, shipping more than two million headphones and raising $27m from investors.