Maja Pawinska Sims 19 Mar 2019 // 12:00PM GMT
NEW YORK — SourceCode Communications has brought Nicole Pfeifer on board as its new head of consumer technology, as it continues to grow its client base in this sector.
Pfeifer joins from Wachsman, where she built and led the consumer technology practice. She has worked with clients Casper, Hearst-Snapchat joint venture Sweet, Foursquare, SEGA, and Medium. In her new role, she will be responsible for the management of SourceCode’s consumer business as well as providing strategic support for key accounts.
SourceCode, launched in 2017 by former Hotwire executives Greg Mondshein and Becky Honeyman, has also become the agency of record for two new clients: car-sharing marketplace Turo, which operates in the US, Canada, the UK, and Germany, and music education company Yousician. For Turo, the agency will work with the internal team to develop and execute creative initiatives and execute a consumer media strategy.
The agency now has 13 employees and Mondshein said it was on track to double revenue from $1.7m last year, with other new clients including Cambridge Mobile Telematics and Pindrop.
He told the Holmes Report: “Pretty conservatively, we will end the year with around 20 people, and we needed a consumer lead who has run big accounts to build some operational efficiency. We looked intently at culture fit, because we want people who can come in and figure out what Becky and I haven’t thought of yet, and challenge us. Nicole will certainly challenge the status quo.”
Pfeifer said: “I was looking to get back to the roots of big consumer tech brands. I’ve been watching SourceCode for a while and getting on the page early was exciting to me. Being part of a firm that puts employees first and helping to build the agency was too good an opportunity to pass up.”