MUMBAI—Indian public relations and public affairs firm SPAG has acquired Giga Health; a healthcare-focused digital marketing and social media agency. The firm will continue to operate as Giga Health under the aegis of the SPAG group.

Giga Health will work alongside SPAG’S existing digital marketing arm, D Yellow Elephant, which was launched in 2015 and offers integrated technology, medical sciences and communications services.

Founded by Abhijit Shitut in 2015, Giga Health plans, creates, builds and measures digital brand-building solutions for healthcare clients. Services include digital consulting, social media strategy and content marketing solutions. Shutut was previously with Publicis Health where he spearheaded the Mumbai office of Digitas Health.

According to Aman Gupta (pictured), managing partner of SPAG, “Giga Health’s expertise and philosophy is in sync with our own. Together we can build capacity and create an end-to-end value proposition that offers the most innovative and competent products to our customers.”