NEW YORK — Furthering its rollout of expanded services, Text100 has hired regional creative directors to pilot the firm’s North American and Asia-Pacific ‘creative hubs’ —facilities created to deliver design, development, film and production services across their respective regions.

Adam Selwyn (pictured), most recently Golin creative director of business development, will be based in Text100’s New York office, from which he will build and oversee creative work across Text100’s four US offices.  Selwyn has led marketing accounts for Wrigley, Tylenol, Pepsi and Disney Consumer Products among others.  

Lee Devine will oversee creative across Text100’s Asia-Pacific operations from the agency’s Singapore office.  A former creative director at APV in Hong Kong, Devine’s experience spans film direction and production, copy writing and art direction.

Selwyn and Devine will both report to Text100’s global creative director Richard Parkinson, who is based in London.

In announcing the hires, Text100 lauded Selwyn and Devine’s expertise across disciplines, saying their hiring is a key move in the agency expanding its creative offerings.

The creation of regional ‘creative hubs’ is in conjunction with the larger rebrand and repositioning of Text100, much of which has been led by the firm's London office. The recent integration with consumer shop Lexis was just the latest move in a series of mergers and acquisitions and have seen Text100 reposition and emerge with an expanded service portfolio.