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The Crisis Counselor provides business owners, managers and executives alike with the information needed to avoid, manage, or even thrive during a business crisis. By following the author's dynamic, proactive strategies for dealing with unfortunate "crises" that can arise in any business -- like downsizing, corporate lawsuits, poor employee morale, death of a company executive, damaging rumors, product defects, negative media coverage, or Y2K troubles -- you can learn how-to recognize a crisis, plan for its management, practice for the reaction to the crisis, and then study the crisis response process once it's complete.
Intended for a broad business audience, The Crisis Counselor provides a logical approach to crisis management and planning as well as examples and anecdotes about actual crises are culled from businesses of all shapes and sizes.
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