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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important, or more challenging. 

The handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: crisis management; marketing public relations; client-agency relationships; environmental public relations; high-tech PR.