Maja Pawinska Sims 18 Jan 2019 // 7:30AM GMT
LONDON — Threepipe has picked up the UK PR account for Indian airline Jet Airways, including UK press office and influencers relations activity.
Jet Airways, which flies direct from the UK to Delhi and Mumbai, had over 25 million passengers in the first 11 months of 2018 – around 17% of all passengers carried by the rapidly-growing Indian airline sector – and is keen to build its brand in the UK.
The airline is currently waiting to hear if UAE airline Etihad will provide a cash injection by increasing its ownership share, after cash flow problems which resulted in a hit to its share price.
Threepipe co-founder Jim Hawker told the Holmes Report: “Most travel correspondents already know Jet, so our brief is also to focus on driving more brand awareness from a business and consumer travel perspective. An increasing amount of business and consumer travel is taking place between the UK and India and Jet is obviously keen to capitalise on that.”
The agency has already helped Jet launch its new route from Manchester to Mumbai, including driving awareness of the route within the airport catchment area.
Threepipe is also organising the airline’s first travel influencer press trip to India in the next month and helping to build its press office function, which has previously focused on travel journalists.