Holmes Report 13 Nov 2011 // 12:00AM GMT
PHILADELPHIA—Tierney has retained and expanded its relationship with long-time partner Verizon Wireless. It is now the public relations agency of record for Verizon Wireless’ entire Philadelphia tri-state region.
Over the past 13 years, Tierney has supported Verizon Wireless’ efforts in the central, northeastern and southeastern Pennsylvania markets. The agency was recently selected to expand its business to also include southern New Jersey and Delaware.
In its expanded role, Tierney is developing and implementing strategic public relations campaigns that engage new audiences through social and proactive media relations, event management, consumer outreach and influencer engagement. These efforts are targeted to build brand image of its network and products, elevate executive visibility and drive thought leadership and corporate social responsibility.