Diana Marszalek 18 Jul 2018 // 7:26PM GMT
LOS ANGELES — Comms agencies Troika Media Group and Mission Media have merged to create a single firm focusing on branding and digital marketing.
The new company, Troika/Mission Group, is the product of LA-based Troika’s acquisition of Mission, which, with offices in New York and London, bolsters Troika’s reach as well as capabilities.
Troika is an integrated agency with a focus on branding, and serves primarily sports and entertainment clients. Mission offers experiential marketing as well as traditional branding and PR capabilities.
Nicola Stephenson, who founded Mission Media, will head TMG as president. Jon Forsyth (pictured), co-founder of UK agency Adam & Eve DDB, will join TMG as a strategic partner, with a focus on growing the business worldwide. Dan Pappalardo will remain the president of Troika Design, and Rob Schwartz will still lead Troika Digital.
Troika/Mission Group will be based in New York. With 200 employees, however, the group also will be staffed up in LA and London.