Last week, Edelman was named Global PR Agency of the Year at the Global SABRE Awards. The world's largest PR firm also took home the Platinum SABRE for its #OptOutside campaign on behalf of REI, which was ranked top among the 40 Global SABRE Award winning campaigns.

In the video below, Edelman discusses the honours with Paul Holmes, who explains the reasoning behind the decisions, pointing in particular to the quality of the firm's work.
"The evolution of the work is reflective of the change in media," says Edelman. "This is a long-term play for us."