NEW YORK — Virgo Health, Golin’s speciality healthcare brand, has tapped Michael Platt to be the first managing director of its New York office.

Platt is responsible for elevating the brand by bolstering its New York presence and offerings including scientific services, education and design. He’ll also expand the scope of Virgo Health’s work into medical affairs.

Platt has been Virgo New York’s executive director since joining the firm in 2017. He has been in his new role since August and reports directly to Neera Chaudhary, global president of Golin Healthcare and Virgo Health.

Platt has spent more than 20 years in healthcare communications, leveraging science and creative to deliver impactful messages. Since joining Virgo, he has helped create new ways to reach multicultural audiences, and expand its work with influencers and patient advocacy groups.

Prior to joining Virgo Health, Platt served as president of MedVal Scientific Services LLC, president of DesignWrite LLC, CEO of Fission Communications (now called Caudex) and group head of Ventiv Health Communications.