SINGAPORE—UK-based social media agency We Are Social has opened We Are Social Singapore, the agency’s first Asia office. The new office will handle initial projects for Siemens and Song Saa Private Island.

We Are Social Singapore launches with an initial team of three, headed up by managing director Simon Kemp, who will work on the initial projects and on growing a base of clients across Asia. Prior to joining We Are Social, Kemp was engagement planner at BBH in Singapore, and worked with a variety of clients including Unilever's Axe, Vaseline and Surf brands; the BBC; Levi's; and the Singapore Tourism Board.

The Asia opening comes on the heels of the launch of We Are Social’s first South American office in São Paulo, Brazil, earlier this month with founding client Smirnoff Vodka. The agency now has seven offices across four continents and employs 120 staff.