Holmes Report 05 Apr 2016 // 9:46AM GMT
SYDNEY — WE Communications has acquired a majority stake in Australian communications agency Buchan, after initially investing in the firm in 2011.
A WE partner since 2008, Buchan will now be known as WE Buchan. Founded more than 30 years ago, WE Buchan operates offices in Melbourne and Sydney, focusing on corporate affairs, investor communications, consumer and stakeholder management.
The current WE Buchan leadership team of CEO Rebecca Wilson, GM and head of consumer and technology Gemma Hudson, and founder/executive chairman Tom Buchan will remain in their roles.
"Since 2008, this valued and proven partnership has provided benefits for clients and colleagues alike," said WE CEO, president and founder Melissa Waggener Zorkin. "The immediate amplification of resources, expertise and reach, not to mention the magnetic cultural fit between both the agencies, will ignite how WE Buchan bolsters our offerings in the APAC region and around the globe."
Current WE Buchan clients includes the Australian Taxation Office (ATO); global human capital experts Manpower; Australia’s largest not-for-profit private health insurer, HCF; eHarmony; Bentleys Chartered Accountants and Advisors; and dorsaVi.