Holmes Report 24 Feb 2016 // 2:53PM GMT
MUNICH — WE Communications has promoted Bianca Eichner to GM of its German operation, following the departure of Manuel Hüttl last year.
Eichner previously served as deputy GM, leading the Munich office's portfolio of technology, healthcare and consumer clients. Eichner joined WE Communications to oversee healthcare in mid-2014, after spending five years at Weber Shandwick.
"Bianca has already demonstrated excellent leadership skills and was the ideal candidate to embody WE’s ongoing transformation while expanding our capabilities so clients can truly experience the power of WE," said Melissa Waggener Zorkin, CEO, president and founder of WE.
In addition, the firm has added Takeda Oncology as a new client. WE will aim to communicate the company's proposition to key audiences across all channels, both offline and online, via media relations, scientific relations, content, influencer relations and internal and external events.
"We were looking for an agency that was agile, highly creative and able to understand the challenges we face in a fast moving German healthcare market," said Katharina Geppert, launch excellence manager for oncology at Takeda Oncology Germany. "Most of all, we needed a reliable partner that sees eye to eye with us in an integrated way."