Diana Marszalek 10 Oct 2018 // 2:25PM GMT
NEW YORK — WE Communications has elevated Marisa Lalli to general manager and senior VP of its New York office.
In her new role, Lalli will continue to serve current clients like McDonald’s, as well as oversee the development of the office’s talent and culture. She also will play a central role in driving new business, working closely with the North American presidents of the consumer, technology and health sectors.
Lalli will report to executive VP Bill Schultz, who has been serving as interim New York GM since June, when Alyssa Garnick left to join FleishmanHillard as a senior VP and senior partner.
Lalli has worked in WE’s New York operation for more than six years, most recently as a VP. She has played a key role in bringing global consumer and technology brands like Brother, iRobot and McDonald’s into the fold.