Arun Sudhaman 10 Oct 2018 // 6:44AM GMT
SINGAPORE — Mastercard has hired Barkha Patel-Zinzuwadia from its key PR agency Weber Shandwick for the role of Asia-Pacific VP of communications.
Patel-Zinzuwadia joins Mastercard after almost eight years with Weber Shandwick, which was interrupted by a brief stint as Burson-Marsteller Singapore market leader.
Most recently, Patel-Zinzuwadia was Singapore GM for Weber Shandwick and regional client relationship lead, after rejoining the firm in 2014. Previously, she served as Thailand GM and Asia-Pacific SVP and technology lead.
Mastercard's regional communications remains led by long-term SVP Georgette Tan Adamopoulos.
Patel-Zinzuwadia did not respond to request for comment, while Weber Shandwick representatives referred requests to their client.