Diana Marszalek 09 Aug 2018 // 1:01AM GMT
NEW YORK — Weber Shandwick has expanded its global crisis communications & issues management team with the hiring of two new executive VPs, Sarah Tyre and Marc Drechsler — former practice leaders at Burson-Marsteller and Ketchum respectively.
Tyre will lead the cyber incident team within the global crisis communications & issues management practice. Before joining Weber Shandwick, she spent more than six years at Burson-Marsteller, most recently as a managing director and New York crisis lead
Her departure comes as Burson-Marsteller restructures its leadership team as part of its merger with Cohn & and Wolfe into a new agency, BCW.
Drechsler will lead Weber Shandwick’s financial communications, including global capital markets positioning and special situations counsel. He steps into the position after a 14-year career at Ketchum, spending the last seven of those years serving as the agency’s global head of financial communications.
“Marc and Sarah’s respective experience will bolster our ability to deliver the specialized counsel our clients need today,” said Peter Duda, an executive VP and crisis & issues management co-lead “Sarah’s unrivaled expertise in cyber risk communications will be crucial to our clients as new digital threats emerge daily. And Marc’s global capital markets exposure is unmatched; he’s worked with hundreds of global institutions, many during their most critical, high stakes communications and reputational issues. Both will be essential assets to our clients and our team.”