PARIS — Weber Shandwick has promoted its COO in France, Eloi Asseline, to the role of GM, after the recent departure of Arnaud Pochebonne to APCO.

Prior to his role as COO, Asseline served as senior vice president in charge of Weber Shandwick’s brand marketing division in Paris. Asseline previously worked for CLM BBDO, M&C Saatchi GAD and LEWIS.

Jonas Palmqvist, Weber Shandwick’s chief operating officer for EMEA, said: “Eloi’s extensive communications expertise coupled with his advertising and digital background will help us to continue delivering innovative integrated marketing solutions to our clients in Paris and beyond. Eloi has already shown incredible leadership in his operational role, and I am confident he will continue to drive positive growth for us and our clients in France.”

Asseline said: “It’s an exciting time for Weber Shandwick in France as we continue to evolve the kinds of solves we can bring to our clients. Our Paris operation is full of specialists who bring deep creative and strategic thinking to help our clients solve big challenges every day, and I’m thrilled to be leading this talented group.”