Holmes Report 22 Jan 2012 // 12:00AM GMT
BOSTON—Weber Shandwick has partnered with Liberty Mutual Insurance, a diversified global insurer, to provide crisis management services as part of Liberty’s new commercial lead umbrella policy, which provides companies with a layer of insurance protection beyond their primary general liability coverage. The firm will be the preferred communications advisor to Liberty Mutual Insurance policyholders.
The new crisis management coverage gives policyholders up to 72 hours to identify a crisis and file a claim to receive up to $50,000 in crisis management support from Weber Shandwick. Many other crisis management policies require that claims be filed within 24 hours of the crisis event.
Beyond the standard $50,000 limit included with the new lead umbrella policy, up to $250,000 in additional crisis management coverage is available.
“In our 24/7 media environment, clarity, consistency and speed are essential in responding to crises in order to protect and maintain corporate reputations,” says Micho Spring, chair of Weber Shandwick’s global corporate practice. “Oftentimes, organizations are not equipped to handle these situations alone.”