NEW YORK — Weber Shandwick has appointed five senior leaders into new roles overseeing cross-office units in various North American regions. The appointments aim to deliver deeper integrated services to clients. 

The global communications firm has expanded the remit of current execs Luca Penati, Rana Komar, Greg Power, Joy Farber-Kolo and Pam Jenkins. Under their leadership, North American offices will aim to make a wider range of expertise available to deliver integrated client assignments and accelerate collaboration with teams across the network. 

"In North America and around the world, we're always looking for ways to strengthen and evolve our already collaborative culture to help our clients and our people solve problems without boundaries," said Gail Heimann, president, Weber Shandwick. "Joining forces across offices allows to bring a richer mix of skills and expertise to clients and create powerhouse integrated teams that drive results, no matter where they sit."

Pam Jenkins, who was recently appointed president of Weber Shandwick's global public affairs practice, will work to lead integration with the firm's teams located in the south, including its Dallas, DC and Baltimore offices. Jenkins' title now includes president of Weber Shandwick South. The appointment follows a decade serving as president of Powell Tate, Weber Shandwick's DC subsidiary. 

Luca Penati, becomes president of Weber Shandwick West with oversight of the firm's presence in California and Seattle. Penati served as general manager of the firm's San Francisco/Silicon Valley office for nearly three years.

Meanwhile Rana Komar, former general manager of the agency's Chicago office, takes on the role of president, Weber Shandwick Central. Komar has been with the firm for over 13 years and is tasked with driving integration across its Midwest offices, including Minneapolis, Chicago and St. Louis. 

Additionally, Greg Power, CEO of Weber Shandwick Canada expands his role to include president of Weber Shandwick North. Power's remit expands to include collaboration with the firm's Detroit staff in addition to leading the firm's Canadian footprint. He has been with the firm for seven years. 

Joy Farber-Kolo, general manager of Weber Shandwick's New York office, becomes president, Weber Shandwick East. She is tasked with driving growth among the firm's New York, Boston and Atlanta offices. Farber-Kolo's career spans 22 years with the firm. 

"Our offices are the epicenters where we connect, with our clients and with each other," said Sara Gavin, president, North America. "This alignment will strengthen those epicenters and make them even more client-centric, providing not only the in-market footprint and expertise that's important to so many of our clients, but also the unfettered access to extraordinary talent anywhere in our network."