Arun Sudhaman 27 Mar 2011 // 11:00PM GMT
MUNICH: Munich has called in Weber Shandwick to provide PR support for its bid to host the 2018 Olympic and Paralympic Winter Games.
The win comes after Weber Shandwick’s successful campaign on behalf of Sochi’s bid to host the 2014 Winter Olympics. Weber Shandwick also handled successful campaigns by Beijing 2008 and Turin 2006, and also recently supported England’s bid for the 2018 World Cup.
“The agency’s ability to develop impactful international campaigns, expertise and experience in Olympic and sport bidding, geographical spread we need and strong presence in Munich have been the decisive factors to select it as our international public relations partner and we have been happy with its support around major Olympic events to date,” said Bernhard Schwank, MD of the Munich 2018 Bid.
Weber Shandwick EMEA CEO Colin Byrne added that his firm will “bring to bear the best bidding and campaigning experts we have in our roster to support this effort.”