Arun Sudhaman 29 Apr 2012 // 11:00PM GMT
NEW DELHI--India's Corporate Voice Weber Shandwick (CVWS) has added three new assignments, from Wrigley, MasterCard and India Fashion Week.
The client wins follow competitive reviews for each accounts. For Wrigley, CVWS will provide PR strategy media relations and stakeholder communication for all three of Wrigley's brands in India: Orbit, Double Mint & Boomer.
Weber Shandwick, which owns a minority stake in CVWS, already counts a global relationship with MasterCard, but in India the business was hitherto handled by Adfactors. CVWS will oversee media relations and strategy, as well as marketing communications support for the credit card brand.
In addition, the firm has been appointed agency of record for Fashion Design Council of India (FDCI), the body of fashion designers in India which own Asia’s biggest fashion event, the Wills Lifestyle India Fashion Week. CVWS will handle media relations, PR planning and stakeholder communications.
“We are pleased with the strong start to 2012, and look forward to continuing this momentum through the year and beyond,” said CVWS CEO Shiv Reddy.