Arun Sudhaman 11 Dec 2015 // 12:08PM GMT
We continue our 2015 Review with our top five Echo Chamber podcast episodes. Remember, you can subscribe to the show via iTunes or the direct feed. And a big thank-you to Markettiers4DC, which produces the show.
More from our 2015 Review:
Top 10 Longreads
Top 5 Podcasts
Top 10 News Stories
1. Women In PR Leadership; The Rise Of W2O Group
A discussion of Aarti Shah's groundbreaking analysis of gender inequality at the top of the PR industry, featuring Ketchum president Barri Rafferty. Also on this show, Aarti and I discuss the continuing rise of W2O Group, and review the firm's pretty amazing corporate video series.
2. Weber Shandwick's Tim Sutton Returns To London
Brevity is overrated. Tim Sutton and I have a long, long conversation about everything he learned during his eight-year stint in Asia-Pacific, including how global PR networks are responding to the political and social shifts in key markets such as China, India, Japan and Indonesia, and the PR challenges facing Asian brands looking to go global. Sutton also analyses the current state of play for global PR networks in EMEA.
3. The Future Of Tech + Brand Content
An illuminating discussion of the trends that are driving technology and branded content, featuring Ruder Finn's chief digital officer Scott Schneider talking driverless cars, emojis, the future of Twitter, Snapchat and more. The Wonder Factory's co-founder and creative director Joe McCambley also joins the show to talk about bringing "wonder" back to branded content and the creative firepower brands need to make an impact.
4. Stephen Waddington On The Modernisation Of PR
Low-profile Ketchum chief engagement officer Stephen Waddington joins the Echo Chamber show and discuss the modernisation of PR, exploring why technology is reshaping PR practice for the better, but warning that many firms face irrelevance if they do not embrace new models and methods. Wadds also opens up about his, frankly stellar, efforts to manage his 'personal brand' on social media.
5. Cannes Special With Richard Edelman And Vikki Chowney
Live from Cannes, Richard Edelman joins the show to discuss the PR industry's presence at the festival, and his own firm's heightened media presence in recent months. H+K Strategies London content and publishing head Vikki Chowney also drops by to discuss her Cannes' highs and lows, and key marketing trends.