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Podcast: Mars’ Kimberly West On ‘Purpose Fatigue’

Mars global external communications director Kimberly West joins the Echo Chamber to discuss the company's shift from low-profile to highly visible.

Holmes Report 27 Jun 2019 // 11:57AM GMT

Podcast: Mars’ Kimberly West On ‘Purpose Fatigue’

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Mars global external communications director Kimberly West joins the Echo Chamber in Cannes to discuss the company's evolution from a low-profile manufacturer of confectionary and petcare products, into a brand that is highly visible on issues of sustainability and governance. In conversation with Arun Sudhaman, West outlines why companies must move beyond rhetoric if they are to combat 'purpose fatigue'.