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Podcast: Neil Backwith On Agency Profitability / Cohn & Wolfe's Chad Latz

Latest Echo Chamber episode explores why some agencies struggle with their commercial performance, and also looks at the digital trends to emerge from Cannes.

Holmes Report 06 Jul 2016 // 1:16PM GMT

Podcast: Neil Backwith On Agency Profitability / Cohn & Wolfe's Chad Latz

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Agency veteran Neil Backwith, who now consults for a number of highly-regarded UK PR firms, talks to Arun Sudhaman about how firms can optimize their commercial performance, and why so many continue to find this difficult.

Cohn & Wolfe digital innovation head Chad Latz also visits the Echo Chamber to talk about his key digital trends from Cannes and beyond, including real-world applications of virtual reality and artifical intelligence.